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With tough times upon the auto industry many people feel dealers should be giving the customer whatever they want or need. While this may sound good in theory, for the automotive industry you have to consider that many different things come into play that makes theory not always feasible.
Most of the time automakers are the ones that don’t meet those need or wants of customers, not the dealers. Inventory orders are a very prominent problem when it comes to this step in the process. Dealers will order on time, but those makers don’t always come through with the deliveries quickly.
This unfortunate circumstance leaves the dealer with the choice of resorting to hard sell tactics or letting the vehicles sit around forever. Those hard to sell cars can continue to sit for a while, but ultimately they will create problems for the dealer, as no customer may really want to buy them. It’s either hope they have the vehicle you want or sometimes settling on another choice.
As this continues to happen dealers are left trying to sell customers vehicles that are by far not their first choice, and that considers that they may not be given a choice of the vehicles they want. As the automakers continue to ignore what the dealer is requesting, it continues to build up.
In that case the dealers are left trying to sell what are called “brown bananas”. It’s what that inventory is called as it sits around losing value as each day passes. So what do those dealers have to do to fix the problem?
Of course, a dealer could always knock off a bunch of money on that vehicle. This still doesn’t make the car what the customer wants, plus the dealer will be facing a time when they will be losing money. Little or no profit could easily lead to the closing of that dealership.
They could go back to the days when it was all about making sales. Those days made it a pain to go looking for a vehicle. If you saw a salesperson coming to you, often you would wonder how bad they would be. Hard sells are not something that makes a customer happy, so they try to avoid it.
You’ve probably had it done before - you know the old “let me see those keys” routine. They would state they needed to look at your car to value it for trade-in, however, once those keys were gone it took some might serious persuasion for them to bring your car around so you could leave.
Something that has left a bad taste in many people’s mouths and memories is this type of sale. Basically feeling like you had to agree to the deal at some point, no matter how good it sounded. At times it would lead to you agreeing and be stuck with a vehicle you really didn’t want or need.
According to Global Automotive Industry News, there should be a happy medium when it comes to making customers happy. The makers need to pay attention to the needs of dealers and customers both at the same time watch out for the Automotive Industry News.
